spec white logo
Sign in

The Complete Guide to SEO: The Simple Way to Improve Your Website’s Ranking

Women. using laptop

Search engine optimization (SEO) is a technique that helps you rank higher in search engines like Google, Bing, Yahoo, and others. By following best practices for search engine optimization, websites can appear more prominently in search results. If you’ve ever struggled to find information on a website or couldn’t remember a company’s website address, chances are it was because of poor SEO practices. The tips and tricks outlined below will help you improve your site’s visibility and user experience.

How to improve SEO for your website

The most obvious way to improve SEO for your site is to create high-quality content. However, that’s easier said than done. What are the best practices for creating SEO-friendly content? What should you avoid? By learning the basics of SEO, you can create content that is useful to readers and also satisfies the algorithms that rank websites in search results. Beyond creating quality content, there are a number of other steps you can take to improve SEO for your website. You can optimize your site for mobile users, create sitelinks to increase the number of links to your site, and more.

Know your audience

The first step in improving your site’s SEO is to know who you’re trying to attract. Do your research and understand the keywords and phrases that people are typing into the search engines. Knowing what terms people are using to find information on your topic will help you determine the language that you should use on your site. Once you know which keywords you want to rank for, make sure they appear often throughout your website. This is how search engines know that your site is relevant to a particular topic. You can accomplish this in many ways. You can use keywords in your title tags, in the URL of your site, in the content of the pages, in your images, and in your metadata.

The importance of keywords

Keywords are the foundation of SEO. They’re the words that people type into search engines to find websites related to their interests. They’re also the words that get your content read by search engine robots that then rank your site higher in the SERPs (search engine results pages). Your aim should be to include important keywords in your website content naturally. This can be tricky because your content needs to be engaging and interesting while also providing information that people are looking for. You can find out which keywords to focus on in a few different ways. – First, you can use a tool like Google Trends to see which search terms people are searching for most often. You can also use tools like Keyword Planner to see which keywords have a high search volume and are relatively low in competition. – Another option is to do some keyword research that includes finding related keywords and doing an analysis of your competitors’ websites. You can use a free online tool like Semrush to find keywords that your competitors are using on their websites.

Keywords are the foundation of SEO

If keywords are the foundation of SEO, then search engines are the architects. By adding keywords to your website content, you’re telling search engines what your site is about. This is why keywords are so important. But it’s also why it can be challenging to use the right ones. You want to use keywords that are relevant and specific, but you also want to use keywords that people are likely to search for. Keywords are also a major factor in SEO if you are hiring an SEO company. This is why it is important to know what your site’s keywords are, and why it is crucial to include these keywords in your content. Having the right keywords can help your site rank higher, which can lead to more traffic and more conversions.

HTML and semantic mark up

Another SEO tip is to use semantic mark up. This refers to the use of HTML tags that accurately describe the content of your website. For example, if your blog is about hiking, then you can use tags like “Hikes in Colorado” or “Best Hikes in Colorado.” These tags are more descriptive than, say, “Colorado Travel Tips.” Semantic mark up is also important for a site’s overall design. It helps create clear sections, so it’s easier for people to navigate your site. It also helps your site load faster, which can also affect your SEO.

Build a responsive website

If you’re not familiar with responsive design, it’s a website design that automatically adjusts to the size of a visitor’s device. Think about how a website looks on your computer versus your smartphone. They’re different, right? That’s because the content needs to be formatted in different ways for different devices. Otherwise, it will look messy and unprofessional. The best SEO practices for 2018 include having a responsive website. This means that your website will automatically adjust to look great on a wide range of devices, including desktops, laptops, tablets, and smartphones. This is important because nearly 60% of internet users are browsing on a mobile device.

Increase user engagement

Engaging content is always better than dull and boring content. So, what can you do to make your content more engaging? A lot of SEO tips are just general website optimization tips. SEO is about much more than keyword usage and link building. It’s also about engagement. The more engaged your readers are, the more likely they are to share your website. The more they share your website, the more traffic you’ll get. And this is a good thing if you’re looking to improve your SEO.

Learn from analytics and user behaviour

If you’re already running a website, then you have a lot of useful data that can help you improve your SEO. You can learn about your readers’ behaviour by looking at your website’s analytics. This information can help you figure out what people are looking for and what content is resonating the most. You can also use analytics to see which pages are receiving the most traffic and which terms people are using to find your site.

Implement with care and caution

SEO is a delicate process. It can work brilliantly if done right, but it can also be very easy to mess up. If you’re not careful with your SEO techniques, you could get banned or penalized by the search engines. If you’re trying to rank higher for certain keywords, it’s important to choose wisely. You can’t just stuff your website with keywords because you’ll likely get caught. The best SEO practices for 2018 involve following best practices and using common sense. This will help you avoid SEO mistakes. As you implement SEO strategies on your site, you should be careful not to over-optimize or cross any lines. If you do, it could negatively affect your site’s ranking.


SEO can be tricky to get right, but it’s worth the effort. The more traffic your website gets, the more conversions you’ll make. With the tips and tricks outlined above, you can improve your site’s SEO and attract more visitors. Your website is an investment, so it’s important to keep it up-to-date with the latest SEO practices.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Hello! I’am Othmane a senior full-stack developer, I have also been involved in all stages of a product life cycle from conceptualization and design and up to deployment in production and support.